Advantages of projection mapping
Imagine looking at a sky full of stars onto one entire wall, there is no way you can take your eyes away from a visual like this. Now imagine a 360º panoramic image of the sky, which takes your brain to the universe in seconds. That’s the magic projection mapping weaves into your brain, leaving you enchanted.
Projection Mapping is a technique that uses specialized software and other technologies to manipulate projected images so they fit perfectly on any three-dimensional object. The images create an illusion so strong, that it becomes immersive. Today, 2D and 3D projection mapping are the latest tools for advertising, branding, entertainment, public art, product launches and trade show presentations.
Let’s see what are the advantages of using projection mapping to theme or brand your event.
Projection does away with the need to have physical sets and props which consume a lot of time for building, transportation, setting up and at last dismantling. With projection, all you need is an image or a theme designed using softwares and you are good to go for a magnificent show!
The projected content can be altered according to the needs of the projection backdrops. This is possibly one of the biggest advantages of projection mapping. If a space needs to be reset from lecture to cocktail mode, projected theming and branding doesn’t get in the way like a physical set, one button press and the reset is done. That too, without taking away the ‘Wow’ factor from the content.
There is so much one can experiment with in terms of visual effects that there is virtually no limit to it. Whether you want to design a logo or create a virtual world for your audience. There is always something more that you can do through projection mapping since it is heavily reliant on computer technology, which is a rapidly changing field.