March 4th, 2016

Augmented Reality and It’s Various Applications

Pictures in a book coming to life, walking inside a 3D virtual room, moving paintings, holographic displays of information… sounds like a scene from a sci-fi movie, or a page ripped out of a Harry Potter novel, doesn’t it? Well, Augmented Reality is no less than magical. Now you can actually experience all of this, with Augmented Reality.

Augmented Reality is being perceived as “the technology of the future”. It’s been in talks for quite some time but it’s just recently that people from all walks of life have started exploring this arena.

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Augmented Reality bridges the gap between digital & real, bringing interactivity between you and the virtual world. From educational services to construction companies, more and more industries worldwide are incorporating Augmented Reality in their day to day business operations. With big players like Google, Samsung and Microsoft hitting the market with their Virtual Reality and Augmented Reality devices, businesses are sure to see a 180º flip.

Use case of this groundbreaking technology spreads over multiple industries –

BusinessYes, augmented reality can help you find the nearest KFC. But it’s advantages go beyond just guiding you to the right places. Businesses could use Augmented Reality for conferences, meetings, product demonstrations and even for training the employees. Augmented Reality can enhance marketing strategies and improve customer retention rate by giving the customers a closer look at the products or services on sale.

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Construction Augmented Reality has added new dimensions to the construction industry. Now architects and construction crew can visualise better with Augmented Reality. Imagine visualising the whole house with just a blueprint in hand. Space planning and designing could be easier and faster with Augmented Reality technology.

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Medical Medicos are looking upto Augmented Reality for a ‘next-generation’ kind of clinical practice and diagnosis. Integrating Augmented Reality with existing diagnostic methods like scanning can bring innovative changes to the field of healthcare. Soon medical practitioners will be able to combine physical and digital information for providing better and quicker healthcare.

Education This is one sector that has very well realised the advantages of Augmented Reality and is already leveraging the technology. With everything turning digital and the e-learning trend catching on, Augmented Reality has become a boon for the industry. From dinosaurs to anatomy of heart, students can now get hands-on practise and simplified complex theories with visual aids.

Gaming & Entertainment What better way to play a game than being a part of it! Augmented Reality has taken virtual gaming experience to a whole new level. Some are even calling it the “most important innovation” of next-generation gaming.

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With multiple use-cases and numerous advantages, this innovative technology is here to stay.

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