January 10th, 2017

CES 2017 & The Blossoming Virtual Reality Technology

CES stands for Computer Electronics Show. It is an annual event organized by Consumer Technology Association. Displaying novel products and groundbreaking technologies in consumer electronics is the focal point of the show. This year marked the 50th anniversary for CES.

CSE 2017, Srushti IMX, Srushti IMX

The first CES was held in June 1967, New York. Since its inception, CES has been a platform for bringing imminent technology innovations to the public eye. The arrival of a multitude of breakthrough products has been announced at CES every year.

The major innovations featured over the last 50 years were:

1971 Videocassette Recorder (VCR)
1991 Compact Disc – Interactive
1998 High Definition Television (HDTV)
2001 Microsoft Xbox and Plasma TV
2003 Blu-Ray DVD and HDTV PVR
2008 OLED TV
2010 Tablets, Netbooks and Android Devices
2013 Ultra HDTV, Flexible OLED, Driverless Car Technology
2014 3D Printers, Sensor Technology, Curved UHD, Wearable Technologies
2015 4K UHD, Virtual Reality, Unmanned Systems

You can clearly see that notable innovations in the world of communication and entertainment were featured at CES. By now, you must have used most of the products listed above. If you believe in staying abreast with upcoming technology advancements in the market, you should follow CES closely. It features companies, innovations, consumer technology, and products that are set to transform our world.


CES-2017 was held from 5th to 8th January. CES is an international stage for the thought leaders and innovators around the globe to discuss their ideas and products. Around 165000 participants gather here from 150 countries. More than 3800 companies participate ranging from manufacturers, developer, and suppliers.

Technologies that were in the limelight this year:

  • 3D Printing
  • Accessories
  • Augmented Reality
  • Audio
  • Communications Infrastructure
  • Computer Hardware/Software/Services
  • Content Creation & Distribution
  • Digital/Online Media
  • Digital Imaging/Photography
  • Drones
  • Electronic Gaming
  • Fitness and Sports
  • Health and Bio-tech
  • Internet Services
  • Personal Privacy & Cyber Security
  • Robotics
  • Sensors
  • Smart Home
  • Startups
  • Vehicle Technology
  • Video
  • Wearables
  • Wireless Devices & Services

Virtual Reality at CES

Virtual Reality was one of the prominent technologies among the numerous others. Top three topics on Virtual Reality, covered during conferences were:

  • Marketing: How are brand marketers using VR to reach consumers?
  • Beyond Media: What are the greatest application of VR, beyond narrative content and video games?
  • Hollywood: How is VR impacting the creative and business sides of the entertainment industry?

Many companies offered a mind-blowing immersive experience to the visitors.

This year, Razer’s Project Ariana gaming projector won the “Best Gaming” show honours. It offers Virtual Reality experience without a headset. Gone are the days when displays had to be on-screen, Razer Chroma lighting technology can project the video-game visuals around your room. This sensational product has the power to completely absorb you in the game.

HTC Vive powered by Dassault Systems Immersive 3D experience software offered immersive experiences for visitors. You could pull the virtual handle, get into a DS 4 Crossback, modify the interiors at your will, look around and get down just as you do in a real car. The experience was reported to be so realistic that you can expect majority of test drives and product designing efforts to be empowered by virtual reality soon.

HTC unveiled an adaptor for enabling the Virtual Reality headsets to be wireless. It also announced a new tracker accessory that can be attached to data gloves and gaming objects like guns and bats. It will enable the user to move and use these objects in a more realistic fashion.

CSE, Srushti, Srushti IMX

Intel’s Project Alloy is also coming soon in 2017 with mixed reality experience. Among other Virtual Reality devices were: A wearable, Reliefband Neurowave to prevent motion sickness during a Virtual Reality experience; Cerevo’s Taclim strap-on shoe, to enhance the tracking and mobility of the user in the virtual environment; Hypersuit that is designed to mimic a virtual flight in the sky; Kodak PIXPRO Orbit 360 4k VR camera that has lenses on both the side to capture and display a spherical video.

It was quite evident at CES 2017 that Virtual Reality technology will undergo continuous improvements. Virtual Reality market is growing, especially for gaming and entertainment. Now, smaller companies are also showing interest in this technology.

We expect the customers to embrace the technology, simply experiencing & admiring Virtual Reality won’t help. Apart from the hardware, various apps and subscriptions will go a long way in making Virtual Reality appealing to the prospective customers. Good content and advanced hardware will go hand in hand for attracting the customers to Virtual Reality. The merger of Virtual Reality and Augmented Reality is also expected to bring an incredible experiences to customers. Many companies like Homido and ODG showcased their mixed reality devices. CES-2017 was a peek into the next generation of Virtual Reality and other technologies. This evolution in Virtual Reality products and technology gives us a hope that it will become mainstream soon.


Related Blog Posts

Like to discuss a project?



Srushti VIZ Logo Srushti IMX Logo Srushti VFX Logo

© 2017 Srushti. All Rights Reserved.