Our Thoughts and Perspectives

March 1st, 2017

Count on SXSW for Virtual Reality Insights

Virtual Reality has been a hot topic in past few years. If you wish to stay ahead in your industry, keep tabs on SXSW 2017 for the latest updates on VR.

SXSW is going to be held from 10th to 19th March 2017, in Austin, Texas. The South by Southwest Conference and Festival celebrates the union of the interactive, film, and music industries. It is a one-stop-shop for the creative exposure and professional growth in all these industries.

This event was first held in 1987! It has come a long way in these 30 years but the focus of the SXSW is still the same, to bring together the creative professional from all over the world and encourage them to learn, grow and connect with each other. The event features sessions, showcases, screenings, and exhibitions on a large variety of topics.

Watch this video to understand the diversity and purpose of the event:

Professionals from across the globe swarm into SXSW conference to stay up to date on entertainment, culture and technology. Some tracks for the conference will be AR/VR, Sports, Journalism, Music industry, Development & code, Brands & marketing, Film & TV industry etc. Considering the potential of Virtual Reality, it will be included in almost all the tracks. So, a multitude of topics on VR will be discussed, some of them are:

  • Exploring Gaming for VR
  • Advocating VR and Gaming in Hospitals
  • AR/VR: The Promise and Danger Behind the Hype
  • Austin’s Best VR/AR Startups
  • Brands are Leading the Way in the Evolution of VR
  • Brazilian VR: Creativity to Hit Millions of Views
  • The Creator’s Handbook for VR & 360 Storytelling
  • DayDream for Everyone: VR and Google Play Games
  • Diversional Therapy: How VR Transforms Illness
  • Virtual/Augmented Reality in a Real World
  • Virtual Reality: The Make It or Break It Years
  • Virtual Reality: The Next News Experience

From 14th to 16th March 2017, the centre of attention in the conference will be AR and VR technologies. If you have worked on films, games, and interactive projects based on VR or Mixed reality, you can also submit your work. Selected projects will be exhibited in the JW Marriott for 2 days.

This year SXSW has launched a VR Section in its Film Festival. This section will showcase the latest and cutting edge works in Virtual Cinema. There will be 38 projects presented in the Virtual Cinema, focusing on storytelling, ingenuity and VR in other industries.

Visit the exhibitions to deepen your knowledge about various industries and groundbreaking technologies. The exhibitions will include Trade shows, Gaming Expo, Job Market, SXSW Marketplace and a lot more. SXSW is a golden opportunity to network with professionals around the world. You can join dedicated forums for networking like Meetups, Multi-day Lounges & Parties etc.

The speakers at the event include Game of Thrones Showrunners, D.B. Weiss and David Benioff; CNN political commentator, Van Jones; Outdoor Voices CEO, Tyler Haney etc. The event will be sponsored by big brands like Mcdonald’s, Capital One, Mazda etc.

SXSW festivals are known for celebrating diversity, creativity and culture. Do not miss the Interactive festival, Film Festival, Music Festival and Comedy Festival. You will also get to enjoy at the parties, award ceremonies, screenings, and showcases.

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