November 30th, 2015

Future of large screen technologies

People go to the Grand Canyon to see the most visually stunning natural canyon in the world. But they come to Times Square to see the most digitally striking canyon in the world. Yes, that’s the impact of the largest and most expensive digital billboard in Times Square. The new screen stands eight stories tall and is nearly as long as a football field, biggest and the only one to cover an entire city block.

One of the oldest forms of advertising, billboards are attracting new attention as digital displays allow for new levels of real-time interactivity. So as the attention span is shrinking, the screens are becoming larger, making it impossible to ignore what’s been displayed.

Let’s take a look at some technologies that are set to rule the large screen format world:

OLED

OLEDS

OLEDs (organic light-emitting diodes) are a rage these days in high-end big-screen TVs.  Recently, LG Electronics (LG) has taken OLED displays to the next level by unveiling the largest OLED displays in the world at South Korea’s Incheon International Airport. Each sign is composed of 140 55-inch curved OLED panels, resulting in displays that stands 13 meters high and 8 meters across, equivalent to three large-sized shipping containers.  Now, who can ignore this giant display? No one, you bet!

Bendy displays

Bendy displays,

Did you ever in your wildest dreams imagine your television being rolled up like a newspaper? Well, some dreams do come true. The new bendable TVs by LG Electronics have paper-thin TV panels, and it’s got us looking forward to a future with no cords, TV cabinets, and rickety stands.

One of their many advantages is flexibility. The addition of slight curves and wraparound edges in certain types of displays improve not only image quality, but also the size and durability of the screen. While their maximum size is 32 inches as of now,  LG Electronics is confident that by 2017, it will successfully develop an Ultra HD flexible and transparent OLED panel of more than 60 inches.

Outdoor 3D screens

Outdoor 3D screens

Huge 3D screens are a visual delight! And there are certain really big ideas that are set to bring a revolution in emerging 3D display technology. In January, researchers at the Vienna University of Technology in Austria unveiled details on a display system for huge 3D billboards, jumbotron screens, and outdoor digital signage. By way of 3D pixels, the system projects images that shift and move when viewed at different angles, similar to 2D holograms that appear three-dimensional. The system also employs a combination of mirrors and lasers to produce angular resolution. It is so fine that the left eye is presented a different picture than the right, producing a 3D image without the need for 3D glasses. Sounds fascinating, isn’t it?

With constant innovation taking place, the large screen displays are definitely going to take the outdoor advertising market by storm!

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