March 18th, 2016

The use of Immersive media in industry applications

Have you ever been so engrossed in a book that you felt like you were living in that world. Immersive media technology is exactly like that, except here you don’t just imagine but actually see and feel that environment around you.

The Immersive Media immerses you into a new environment, that’s where it got its name from. Immersive Media has pushed the boundaries of virtual reality. It has added new dimensions to the human and virtual interaction, enhancing the experience of living a few moments in a virtual world.

Gaming is one industry that’s leveraging the Immersive Media technology. But it’s not just gaming sector that is going to benefit from this innovation.

A new industry called Virtual Tourism is gaining momentum. The tourism sector is developing virtual tours with 360 º videos and panoramic images. These virtual reality induced tours can give people the experience of exploring various places from tourist destinations to their office buildings.

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Not just the existing spaces, Immersive Media can take you to conceptual spaces, where possibilities are endless. You could be floating in zero gravity or walking with the dinosaurs.

Use of Immersive Media technology could be a milestone in the field of science and healthcare. Medical practitioners can view inner body parts with good detailing. Better insights into the problems of human body would result in better solutions from the doctor’s end.

Even the Armed Forces are not far behind in taking advantage of this invention. Virtual Reality is replacing replicas and mock scenarios used for training the army.

Soon the immersion technology in virtual reality will also take over the marketing scenario. Moving beyond audio and visual, this technology has introduced the world to multiple-sensory projection. Many big names have already tried their hands at it. Marriott Hotels teleported its guests to Hawaii and London, whereas Coca Cola took people to the FIFA 2014 game pitch.

Immersive media is not just for the next generation gaming. It has great potential and if put into good use, can bring major changes into other industries as well.

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Image Source: bit.ly/1UIED4c

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