Srushti IMX supports Project 511
We’re proud to have supported Project 511, an initiative to help enable education for the less privileged.
Each year, Project 511 organises ‘Food for Change’, a charity dinner to help the cause.
Virtual reality (VR) has penetrated into every sector imaginable. Architecture being no exception. The introduction of new technologies, such as Oculus Rift, Google Glass and Microsoft’s Hololens, not only make these virtual experiences possible, but also are quickly becoming the next wave of how people will experience their daily lives.
Oculus Rift, a head-mounted display (HMD) combines head-tracking sensors with stereoscopic 3D rendering techniques create an immersive virtual reality experience. Alternatively, Google Glass, a face-mounted computer (smart eyewear), has the capability to display high-resolution information, creating an augmented reality. The Hololens, a combination of Oculus Rift and Google Glass, is a stand-alone HMD capable of projecting computer-generated objects into the user’s real-world environment.
With these devices, architecture firms are now able to use VR as a pre-visualization tool for walk-throughs of spaces to ensure their layouts feel natural and there is proportionate scaling of everything from the height of a kitchen island to the size of a bedroom window. As a result, architects can create virtual, real-scale building plan models that clients can virtually experience, enabling them to understand how a space will look and feel, before constructing it. This experience also enables clients to ask questions or make suggestions based on their experience moving through the exteriors and interiors of the space they will inhabit.
That’s not all. Designers can move a wall and raise a ceiling to achieve their desired effect, all in real time. No need to spend countless hours doing renderings of a design that changes the minute the images are complete. Moreover, you will no longer need a series of still images to understand the space; simply put on the goggles and move your head left or right, up or down. The ability to experience the space while you build offers a level of understanding that surpasses 2D and 3D renderings. It gives you a sense of scale in comparison with yourself that a 3D model cannot.
This ability to virtually experience a particular space is very attractive. The simple yet elegant technology gives the viewer free will. You can choose where to look, and stop where you like. You are in the space and you yourself are ‘to scale’. Needless to say that the experience is nothing short of wonderful!
As our phones continue to become smarter, the marketeers are leaving no stone unturned to design marketing campaigns that exploit the smartness of these devices. The result is increasing customer engagements and a reducing gap between real and virtual experiences of a product. The experience we are talking about is Augmented Reality (AR), predicted to hit revenues worth $600 billion by 2016, according to a report from Semico Research.
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IMAX VR has been the talk of the town in the second half of 2016 for its upcoming Virtual Reality venture. Finally, it has launched its website and it definitely looks promising.
IMAX is renowned for its innovation in entertainment technology. The corporation had introduced stadium seating, developed high-resolution cameras and laser projection technology. Now the corporation is all set to breathe new life into immersive entertainment through Virtual Reality.