The Evolving Nature of Advertising: Digital Agencies and Beyond
It’s astonishing to see how far the advertising world has come. With the advent of technology and social media platforms, the face of advertisement has changed immensely.Read more >
Immersion is an idea of being physically present in a virtually real world. In this interface, the non-real experience is created with the help of Virtual Reality (VR) systems in images and sounds that provide an entirely believable environment to the user.Read more >
The vast world of digital media resides happily inside our pocket today. Through numerous applications, imageries, video, mp3 and other files stored inside our smartphone, all of us have become carriers of the digital media.Read more >
Scientific progressions have led to the creation of technologies that will have us questioning reality. One of those enigmatic technologies is Augmented Reality or AR. Augmented Reality is a perspective concept that holds abundant possibilities that can change the way the world perceives technology.Read more >
Love, compassion, joy, affection, warmth… All our emotions come alive through the sense of touch. Be it the physical world or artificial, the sense of ‘reality’ is massively governed through touch.Read more >
Touch is one sense that connects us to existence. Most significantly, it is touch that defines how we feel. The better the sensation, the better we feel. Now imagine how life would be when that sense is elevated to the highest possible degree.Read more >
Presently, you carry the world in your hands. With one smartphone, any information from anywhere in the world reach you instantaneously. But, wait. Technology is meant to make life easy and simple. From the discovery of fire by primitive men, that has been the supreme motto behind every innovation.Read more >
Be it the Avatar, Minority Report or Iron Man, there is a common element that you can notice in most science fiction films. Very hardly can you see a futuristic narration where characters don’t smoothly interact with digital content that surrounds them.Read more >
3D virtual worlds have drastically changed different spheres of daily life. The business and commerce industry have already started reaping benefits out of it. Companies could set up online stores in virtual worlds and invite other ‘players’ to take a look around their new product.Read more >
One of the striking qualities of the superhit film franchise ‘Star Wars’ was its depiction of a used future. While most futuristic films showed a clean and high profile world, Star Wars gave us a future that was regularly used and dirty! This sense of commonness is absolutely crucial for virtual worlds tooRead more >
Man is by nature a social animal said the ancient Greek philosopher Aristotle. From the early days of civilization to the modern 21st century, mankind has always sought out better ways to connect with fellow human beings.Read more >
There were so many genius brains that contributed to the miracle called computer technology. If someone had told the early developers of computers that one day it will have the potential to generate a parallel and separate existence, they may not have really believed it.Read more >
Art, freedom and creativity will change society faster than politics said the renowned Ukrainian businessman Victor Pinchuk. With Virtual Reality at disposal, there is literally no limit to the kind of creativity human beings can endure intoRead more >
Remember the Arnold Schwarzenegger cyborg who could easily make a readout of information before his eyes in the ‘Terminator’. Back when we watched it the first time, we were spellbindingly awed because it did seem like a thing from the future.Read more >
There is hardly any technology that can be enjoyed as a standalone experience. Televisions require a set top box or wifi, Smartphones need sim cards with high speed internet connectivity and your high end digital camera requires the proper lens to be admirably aesthetic.Read more >
In the words of renowned physicist Stephen Hawking “Intelligence is the ability to adapt to change”. Evolution is an ever continuing phenomena and the only thing consistent about mankind is change.Read more >
You watch a movie rich in visual effects and computer graphics. What gets you so involved in the imaginary story world and the characters? The sense of realism they carry; isn’t it? The same applies to three dimensional virtual worlds and metaverse.Read more >
One of the giant leaps in virtual worlds was the introduction of Instant Messaging (IM). The first widely available chat service to the public was the CompuServe CB Simulator which was released in 1980. CB had 40 channels and used commands like ‘tune’, ‘squelch’, ‘monitor’ etc but later they enabled multi player games, digital pictures, multimedia and large conferencesRead more >
What lures a consumer the most. A world that they can witness or the one they can experience? Perhaps this is one of the biggest present day challenges in front of establishments and content creators.Read more >
We know the effect globalization had on human society as a whole. Products made anywhere in the world reached almost every corner and thus helped enrich our standard of living. The same kind of an effect or if not even more can be expected when virtual worlds merge together to form one Metaverse. Let us see how Metaverse can influence different arenas of our life.Read more >
“If you change the way you look at things, the things you look at change.” When graphics or digital displays are brought into the real world giving an illusion of its existence to the environment, such technology is known as Augmented reality.Read more >
Augmented Reality and Virtual Reality are surely related in a way, but are different from each other. Is the difference really noticeable? The two frequently come up in the same conversation and are often confused with one another by the less aware. But the difference is relevant, and is totally worth informing.Read more >
Virtual reality is the first step to a grand adventure into the landscape of imagination”. As they say our thoughts create our reality, VR makes it possible to convert our thoughts digitally and execute them virtually.Read more >
VRLA Expo is the largest Virtual & Augmented Reality expo in the world. This event is produced by The Virtual Reality Foundation since 2014. The Virtual Reality Foundation is a non-profit organization to promote virtual reality. VRLA Expo is a bi-annual event that showcases the latest happenings in the world of the immersive technology.Read more >
We live in a smart world. Today, not only are the gadgets smart but also the children who literally grow up using them from a very early age. This has not only added to the learnings of the children but also made them accustomed to obtaining information immediately and visually.
Virtual reality (VR) has penetrated into every sector imaginable. Architecture being no exception. The introduction of new technologies, such as Oculus Rift, Google Glass and Microsoft’s Hololens, not only make these virtual experiences possible, but also are quickly becoming the next wave of how people will experience their daily lives.Read more >
Do you dream of owning or using the latest gadgets in the market? Are you a technology enthusiast? If yes, then you would love to know about CES 2017. CES is the biggest technology trade show and serves as a window to the future of technology.Read more >
IMAX VR has been the talk of the town in the second half of 2016 for its upcoming Virtual Reality venture. Finally, it has launched its website and it definitely looks promising.
IMAX is renowned for its innovation in entertainment technology. The corporation had introduced stadium seating, developed high-resolution cameras and laser projection technology. Now the corporation is all set to breathe new life into immersive entertainment through Virtual Reality.
There isn't a single person on this planet who doesn’t know the name of the first person to step on the Moon. After all, being an astronaut is awe-inspiring. Astronauts see what a normal person can only dream of And we know that it’s not everyone's cup of tea to explore the space.Read more >
As our phones continue to become smarter, the marketeers are leaving no stone unturned to design marketing campaigns that exploit the smartness of these devices. The result is increasing customer engagements and a reducing gap between real and virtual experiences of a product. The experience we are talking about is Augmented Reality (AR), predicted to hit revenues worth $600 billion by 2016, according to a report from Semico Research.
We humans feel delighted in deceiving our senses to experience something fascinating. No wonder why projection mapping in events is becoming a rage. After all, which brand wouldn’t want its customers to have an unforgettable experience of its products?Read more >
Virtual reality is spreading its wings fast in every sector one can imagine! Real Estate being one of them. Now house-hunting no longer means getting frustrated with traveling across the city, spending months in research and visiting locations.Read more >
When the famous Tony Stark a.k.a iron man suits up to take on to the world…no wonder we are left in awe of his powerful armour. If you are an iron man fan, you’ll remember how he checks each and every function of the suit virtually. From its superhuman strength, the ability to fly, and function of weapons, he can actually feel and see each and everything in a 3D environmentRead more >
Whenever we visit a city for the first time, we are curious to know about its history, culture and development. And we rely on tour guides who bombard us with stories which mostly remain incomprehensible. Isn’t that the most boring way of doing so? Well, there is something which can help us do away with same old ways of learning about a city’s history.Read more >
How often do you find yourself shopping online and struggling to return the clothes because they didn’t fit well. We have all been there at some point in time. Now imagine a world where you can try them on before buying them online, and all this right from your laptops and smartphones. Virtual Reality has made it possible.Read more >
Have you ever been so engrossed in a book that you felt like you were living in that world. Immersive media technology is exactly like that, except here you don’t just imagine but actually see and feel that environment around you.Read more >
Pictures in a book coming to life, walking inside a 3D virtual room, moving paintings, holographic displays of information… sounds like a scene from a sci-fi movie, or a page ripped out of a Harry Potter novel, doesn’t it? Well, Augmented Reality is no less than magical. Now you can actually experience all of this, with Augmented Reality.Read more >
Virtual Reality (VR) has been making headlines for quite a while now. But did you know that the technology dates back to the 1950s? When the world was engrossed in Rock ’n’ Roll and jiving to the tunes of Elvis Presley, this technological innovation was slowly paving its way.Read more >
Ever wondered what being on Mars feels like? Well, NASA is working on a virtual reality platform that will leave nothing to your imagination! With Unreal Engine 4, anyone who owns a virtual reality headset will be able to explore the Red Planet in 2016.
They say a picture is worth a thousand words. But when a picture is more than a visual, it becomes an experience worth a million! Such is the beauty of 3D images. And a technique called Holography further enhances it. We’ll tell you how? Holography makes it is possible to reconstruct 3D images using holograms.Read more >
People say that movies help them escape from reality. Movies take you to the unseen lands and unexplored waters. You could be anywhere in the world and yet be watching snow-clad mountains of Switzerland and Kung fu Masters of Shaolin. But is watching enough?Read more >
At different stages in our lives, we dive into the fantasy world. Be it as a child who loves to dress up as a cartoon character or as an excited adult who fulfils his dreams of becoming a pilot through simulators! After all, slipping away from reality breaks the monotony of life. This shift from the real world into a fictional one is called immersion.Read more >
People go to the Grand Canyon to see the most visually stunning natural canyon in the world. But they come to Times Square to see the most digitally striking canyon in the world. Yes, that’s the impact of the largest and most expensive digital billboard in Times Square. The new screen stands eight stories tall and is nearly as long as a football field, biggest and the only one to cover an entire city block.
We would be lying if we say that we don’t have a travel wish list to visit the most breathtaking places around the world. But we know that sitting in our home or office, the best we can do is to make plans and browse through the pictures of locations we fancy. Don’t you wish that world which looks surreal was real? Well if not real, it could come close to being real, thanks to a path breaking technology called teleportation.